Every year PANTONE is choosing a colour which they think is significant for the recent period. I always enjoy it to have a look. 2017 it's "Greenery" and especially remarkable and matcha-like.
"Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world."
Curious what comes next.